The demand
for higher education is increasing every year, and because of this many
universities are becoming more commercialised. Universities are now
using professional marketers to help develop and manage their
reputations. Universities continue to rely on education agents to
help promote their university to foreign students who wish to study in
Australia. Educations agents would often provide the prospect students
with information about the university, how to apply, and applications
forms required by the university.
